Robert Rose | How to Generate Ideas, Create Content, and Optimize Marketing Strategies

Robert Rose is the Founder and self-proclaimed Chief Troublemaker at The Content Advisory. For more than 10 years, Robert has worked with more than 500 companies including 15 of the Fortune 100 companies. He has provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft, and the Bill and Melinda Gates Foundation. He is also the author of three best-selling books including Killing Marketing, which he wrote with his colleague, Joe Pulizzi. Robert co-hosts a podcast with Joe called This Old Marketing, which has run for the last eight years.  Robert Rose, the Founder and Chief Troublemaker at The Content Advisory, is John Corcoran's guest in this episode of the Smart Business Revolution Podcast, where he talks about creating and managing content. Robert also shares his tips for coming up with new ideas, talks about the importance of SEO strategies, and explains how his business was impacted by the COVID-19 pandemic. Stay tuned.