Robert Sanchez: Turning Failure Into Competitive Advantage

Robert Sanchez, chairman and CEO of Ryder System, explains how a 90-year-old company stays relevant by deliberately embracing disruption. He walks through Ryder’s shift from a truck rental brand to a diversified transportation and logistics partner, detailing the strategic choices behind narrowing geographic focus, expanding asset-light services, and investing in technology. Sanchez also shares how leadership mindset shapes culture—especially the importance of giving people permission to try, fail, and learn without fear. From building trust across a 50,000-employee workforce to institutionalizing “important but not urgent” strategy work, this conversation offers practical lessons for leaders managing complexity, legacy businesses, and constant change. Listen now to explore how disciplined strategy, innovation, and a tolerance for failure can drive long-term performance. FranklinCovey’s world-class learning solutions—delivered Live-Online, On Demand, or Live In-Person—are designed to build exceptional leadership skills and enrich your culture at every level of your organization. To learn more, email us at [email protected], visit franklincovey.com, or call us at: 1-888-868-1776