Robert Solomon’s banishing act: The Art of Client Service author on rescuing account management and retrieving trust and wisdom

In this episode, host Ben Norman is joined by author of The Art of Client Service, Robert Solomon, who, over four decades in the marketing industry, has garnered a reputation as world’s leading authority on making better advertising by building stronger relationships with clients.Robert demystifies the often-misunderstood world of client service, outlining what it actually is (including the art and science of doing it well) and why removing it will be a big loss for agencies, but a huge loss for brands and clients… for example, would Apple’s iconic 1984 advertising campaign have ever happened without great client relationships? Robert and Ben look at what account managers can do to win back their authority, including the importance of trust and wisdom.Plus, Ben goes on a rant about sandwiches, Robert talks tipping, and explains why the client service discipline is a bit like Levi’s jeans.