Robert Stanley — How To Create A Business Driving Sales Leads

Do you know that you can work on your SEO and have a great website and still have zero leads? Today’s guest, Robert Stanley, found his calling in lead generation by accident. Robert initially learned how to generate leads for personal use. His marketing business was born out of referrals from his chiropractor friend whom he also helped with lead generation. He works with lawyers, realtors, gurus, and market leaders. As Robert’s business grew, he also learns that limitations are not about abilities but the mindset.   In today’s episode, Robert talks about the some of the basics of lead generation. He expounded on the important terminologies, used comparisons for better understanding, and enumerates the different programs and software – both paid and free – that you can use to generate leads. Robert also shows the differences, together with the pros and cons, in using the different ad campaigns from the Internet’s big players such as Facebook and Google. “It’s one thing to know how to set up a Facebook account and run an ad; it’s another thing to know the ins and outs and how to set up the technology.” – Robert Stanley   This Week on the Hustle and Flow Chart Podcast: Defining what a “lead” is to a client Scope of work involved in generating leads Challenges with Facebook’s chatbots in lead generation Reasons why Robert’s favorite lead source is Facebook Rationale in utilizing software tools and platforms – for consistency and to save time The best and easiest apps to generate leads How outsourcing is an alternative to setting up your lead generating tools compared to hiring a whole agency The most complicated thing in lead generation and the significance of having a place for all the data Resources Mentioned: Facebook WordStream AdEspresso SemRush Zapier CallRail Predictably Irrational Book by Dan Ariely Influence: The Psychology of Persuasion Book by Robert Cialdini Connect with Robert Stanley: Robert Stanley Website Local Pulse Marketing Website     Subscribe & Review the Hustle & Flow Chart Podcast!     Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!     Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!