Robert Steinfeld Goes Behind the Scenes on Sports Television in new book “1…2…3…We’re On The Air”

Bob Steinfeld is a 10-time Emmy award winning producer and director. He's covered every major sport from Major League Baseball to the Olympic Games and has worked for every major sports network from ESPN, FOX, and CBS to Bally Sports, the NBA and more. He captures this incredible career in a new book, "1...2...3...We're On The Air." In addition to explaing the role of producer and director, Bob provides anectdotes involving the stellar athletes he's covered, including Nolan Ryan and Randy "the Big Unit" Johnson, for whom he produced five highly -successful and critically acclaimed pitching videos. He currently is executive producer for the WNBA's Dallas Wings.