Robert Thomas - Kansas House 61 - Reaching Voters and Modern Political Communication

Robert Thomas is running for Kansas House District 61, representing parts of Jackson, Pottawatomie, and Riley counties, including Holton, Delia, Westmoreland, St. Marys, Onaga, and parts of Manhattan.In this portion of the conversation, Thomas and Reicher discuss how political communication is changing, particularly with the use of social media and digital platforms. Reicher explains her approach to sharing content across multiple platforms, including long-form interviews and shorter clips designed for different audiences.The discussion highlights the challenges of reaching voters, especially in rural areas, and the need to adapt messaging depending on the platform. They talk about how content often needs to be simplified or reformatted to engage people who may not actively seek out political information, as well as the importance of building systems and processes to consistently communicate with a broader audience.See the full interview on Kansas Helen Substack and learn more about Kansas House District 61, including the most recent campaign finance analysis here: https://kansashelen.substack.com/s/kansas-houseYou can now also watch on Kansas Helen Youtube or listen on the Kansas Helen Podcast on Apple and Spotify#kansas #republican #vote #2026elections #kansashouse Get full access to Kansas Helen at kansashelen.substack.com/subscribe