Robert Wun’s Gender-bending Couture Wins the A-list

2023 marked Robert Wun’s debut on the official Paris Haute Couture Week calendar, a milestone that followed years of redefining his approach to fashion. Many emerging designers default to wholesale ready-to-wear, often overlooking the stability and creative control couture offers. Post-2020, Robert Wun leaned into storytelling and made-to-order pieces, stepping away from wholesale around five years ago. After launching a ready-to-wear label in 2014, Wun found the model limiting and financially unsustainable. During the pandemic, he pivoted to one-off, made-to-order pieces with couture-level pricing, a move that came to define his brand.Over the past decade, Wun’s gender-bending style has attracted a strong A-list clientele and emerged as a defining force in the future of couture. Many know Wun for his dramatic “bleeding love” bridal look, his rosy butterfly ensemble for Ariana Grande, and Naomi Osaka’s viral jellyfish look at the 2026 Australian Open. In conversation with Jing Daily's brand editor Sadie Bargeron, the founder reflects on leaving wholesale behind and offers a candid view of fashion today, from celebrity culture to mass-market collaborations.Visit jingdaily.com and subscribe to our newsletter to get the real signals behind trends in Asia. Hosted on Acast. See acast.com/privacy for more information.