Roberta Ravella: The Joy Experiment and the Case for Creating From the Inside Out

What if joy isn't the reward you get after you've built something successful, but the foundation you build it on? In this episode of The Soulful Catalyst, I'm joined by Roberta Ravella, speaker, author, podcast host, and Founder and Creator of The Joy Experiment™, a framework designed to help women align their energy, values, and business growth without sacrificing themselves in the process. Roberta spent 25 years in mortgage sales before stepping into coaching, then marketing, before eventually arriving at the work she does now. The Joy Experiment wasn't born from a business plan. It came from a moment of reckoning, living across the street from the beach in Florida with her retired husband, knowing she wasn't done, but realising that everything she was doing was oriented outward. The work on herself that followed became the foundation for everything she now teaches. What I find so refreshing about Roberta's approach is where it starts. Not with tactics, not with a rebrand, but with a core belief: that you are worthy of love and belonging, full stop. She describes that foundational shift as the thing that colours every decision a woman makes in her business, and in her life. When you're drawing from a place of scarcity and self-abandonment, she says, you can have all the right strategies and still feel like you're pushing uphill. When that internal orientation changes, things that felt impossible start to feel surprisingly easy. In this episode we explore: ➤ What The Joy Experiment actually is, and why creating from joy isn't a soft alternative to strategy but a more sustainable and effective foundation for growth ➤ How self-abandonment quietly shapes business decisions, and the moment women recognise they've been building from the outside in rather than the inside out ➤ Why the "I'll be happy when" cycle keeps so many women stuck, and what it looks like to break it without dismantling everything they've built ➤ The role of curiosity in transformation, and why Roberta looks for that quality above almost anything else in the women who are ready for this work This episode is for any woman who suspects that what she's building could feel a whole lot better than it currently does. Connect with Roberta Ravella Website: thejoyexperiment.live LinkedIn: Roberta Ravella YouTube: The Joy Experiment LIVE Connect with Joanna Ingram Website: joannaingram.com Instagram: @iamjo.ingram LinkedIn: Joanna Ingram Messaging Impact Audit: Get a personalised review of your messaging using my six-pillar framework, plus a clear report with your scores, gaps, and the opportunities you're missing to attract higher-frequency clients. Book here: joannaingram.link/audit. Want to be a guest on The Soulful Catalyst? If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you. 👉 Apply here: go.joannaingram.com/soulfulcatalyst