Roberto Oliveira, Blip: Why WhatsApp Beats ChatGPT in AI Commerce

from The J Curve with Olga Maslikhova · host Olga Maslikhova

Roberto Oliveira is Founder and CEO of Blip, the Brazilian company powering billions of WhatsApp conversations across Latin America and backed by Warburg Pincus, SoftBank, and Microsoft. Roberto bootstrapped Blip for two decades before raising outside capital.In this episode, Roberto shares why websites and apps are being replaced by messaging and how brands need to adapt now, how AI is transforming sales, marketing, and customer service at scale, why Brazil is the perfect lab for the future of business, and the playbook for taking Blip global — where the biggest opportunities lie and why the U.S. is lagging behind.This one’s about product timing, strategic architecture, and building a truly global company starting from Belo Horizonte.Subscribe to our weekly newsletter ⁠⁠The J Curve Insider⁠⁠, for deeper insights and follow Olga on⁠⁠ LinkedIn⁠⁠ or ⁠⁠Instagram

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This episode is 1 hour and 20 minutes long.

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This episode was published on March 25, 2025.

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