Robin Robins on the Changing Nature of Marketing

This article was originally posted March 19, 2012 on Cloud Services Roundtable. This program was recorded and is posted here. Robin Talks About What's Next, Cloud and BDR Promotions, Perennial Campaigns, and More I had a nice chat with Robin Robins this morning. For those of you unfamiliar with Robin, she's the genius behind the Managed Services Blueprint, as well as marketing programs geared toward cloud integration, managed services, and BDRs. I always like catching up with Robin because she's full of energy and ideas – but totally focused on the big picture. She just finished a roadshow with Axcient and HP, hitting five major cities. She talks about some of the discussions and lessons learned there. We also touched on Robin's annual Bootcamp in Nashville, which is totally sold out. Finally, we talked a little about marketing strategies that will work going forward. I asked her about the effectiveness of Facebook and LinkedIn for most MSPs. She gave some nice insights about that, and also about long-term strategies for success. One key lesson is to adopt campaigns you can use over and over again. Despite what you might think, repeating a successful campaign can bring you a great deal of success. Check out the whole interview here. (Free to subscribers.) You can find out more about Robin and the Managed Services Blueprint at: ManagedServicesBlueprint.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.