Robin Swanger, Head of Brand Marketing at Baker Hughes

Join us as we sit down with Robin Swanger, Head of Brand Marketing at Baker Hughes, to explore the intersection of energy transition, brand marketing, and leadership in the energy sector.Discover Insights On:  How Baker Hughes is approaching the energy transition with a focus on hydrogen and cleaner tech.  Robin’s unique career path: from aspiring lawyer to Head of Brand Marketing.  The challenges and lessons learned during company mergers, and the power of aligning brand strategy.  The intrinsic link between effective brand storytelling and advocating for the customer in a rapidly evolving global energy landscape.  With a career spanning years in the energy tech industry, Robin shares how Baker Hughes tackles the complexity of transitioning to a cleaner future while maintaining efficiency and staying customer-focused.