Robin Vieira Brower Signs with Oiselle

Send us Fan MailBig news meets bigger mountains. We sit down with Robin Vieira Brower to unpack her dual signing with Oiselle—as a professional athlete and the brand’s director of marketing—and explore how one decision can reset what’s possible for women in endurance sport. Robin opens up about the timing, the “duality” behind the announcement, and why showing the whole athlete matters just as much as splitting seconds on course.We trace Oiselle's roots back to 2007, their return to trail, and a fresh strategy that prioritizes the moments around the moment: training blocks, travel days, recovery, motherhood, injury, and everything that shapes a race without showing up on the results sheet. Instead of slicing the sport into road, track, trail, or gravel, the focus is on gear that flexes with a woman’s life—fit, function, and feel that actually move with her from strides to summits. Robin explains how athlete voices are baked into product cycles that stretch to 2028, and why that long view is essential for meaningful innovation.If skyrunning still sounds mysterious, prepare to get hooked. Robin lays out what makes these courses so electric—steep vert, technical ridges, and weather that turns tactics into art—then walks through a bold 2026 plan that balances the Skyrunner World Series with the U.S. regional circuit. We talk Whiteface, Beast of Big Creek, Kismet, and the tough calls when two great races land on the same weekend. Along the way, we get candid on the gravel boom, the value of athlete-led design, and the growing trend of pros taking real roles inside brands to build what comes after peak performance.This is a story about clarity over hype, purpose over trend, and how a thoughtful career can climb as high as any skyline. If you care about skyrunning, trail culture, and better gear shaped by the people who test it at the limit, you’ll find a lot to love here. Subscribe, share with a training partner, and leave a quick review to help more runners discover the show.Follow Robin on IG - @mindfullyrobinFollow Oiselle on IG - @oiselleUse code SteepStuff for 20% your cart on Sidas.usFollow James on IG - @jameslaurielloFollow the Steep Stuff Podcast on IG - @steepstuff_podFollow Sidas USA on IG - @sidas_usa