Rob's New Book on AI (and Why He's Writing It)

This week's episode breaks the usual format, and that's the point. Instead of a guest or a debate, Rob does something he hasn't done publicly in a long time. He reads the foreword to a book he's actively writing. The first one since 2015. Back then, his books helped define how people learned Power BI. For a few years, he was literally the guy who wrote the book. Then he stopped. No updates. No sequels. An entire generation of practitioners came up without ever encountering his work. So why return now? Because the same pattern is repeating itself, just louder. This time with AI. The hype is everywhere, the confusion is real, and business leaders are being handed tools without a usable mental model for how success actually happens. This foreword is an explainer. Plain English. Business focused. Written for leaders and for the people who have to help those leaders make good decisions. No formulas. No technical flexing. Just a clear frame for thinking about AI in a way that doesn't implode six months later. Consider this episode an early access audio version of something that's still being built. Give it a listen. And if the foreword resonates, stay close. This may not be the last chapter you hear early.