Robyn Carter ’96 is a marketing trends and innovation expert, she helps the biggest brands understand their customers

Robyn Carter ’96 is a marketing trends and innovation expert, she helps the biggest brands understand their customers!! we talked about:- what are marketing trends, and how trends are manifested- how companies make new products, and adapt to new trends- how to start a consulting firm, and grow it over the decades(0:00) What is marketing trends and innovation? (5:33) Consumer insights departments and workflows (7:33) Examples of trends (15:48) How to figure out new trends, and How to apply that to brands (26:10) Starting her own firm, entrepreneurship!! (32:16) Scaling up the firm (38:22) Closing question