Rochester’s Riverfront Revival | Rochester News

First Federal Plaza in Rochester is getting a major makeover under new ownership by Excelsior Communities, turning it into a vibrant mixed-use hub with retail, apartments, and offices—all anchored by its stunning riverfront. The vision? To unlock the Genesee River’s potential as a lively public space, blending top-tier living and working with waterfront charm to revitalize the entire west side. It’s not just about a building—it’s about creating a destination that ripples through the community. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/c3cfdadc46ceaa1a