Rockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement

The story behind the brand's expansion from a niche segment to the broader market with Mark Kirkham, VP & General Manager of Sports, Energy and Juice brands at PepsiCo and Tiina Salzberg, CSO at 180 Amsterdam.

Episode metadata supplied by the publisher feed · Published Aug 4, 2021

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Rockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement

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