EPISODE · Aug 4, 2021 · 37 MIN
Rockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement
from On Strategy Showcase · host Fergus
The story behind the brand's expansion from a niche segment to the broader market with Mark Kirkham, VP & General Manager of Sports, Energy and Juice brands at PepsiCo and Tiina Salzberg, CSO at 180 Amsterdam.
What this episode covers
The story behind the brand's expansion from a niche segment to the broader market with Mark Kirkham, VP & General Manager of Sports, Energy and Juice brands at PepsiCo and Tiina Salzberg, CSO at 180 Amsterdam.
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Rockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement
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