rode a camel to a supermarket to launch a product. it worked ~ Michael McRae

Most brands pitch supermarkets with a deck. These two showed up on a camel.Michael McRae was meant to be a lawyer. Instead he ended up selling beer across Tokyo, Singapore and Vietnam with his mate Tom. One morning in their Singapore apartment, Tom was putting on moisturiser, he tried it and said 'holy shit'.They googled how to make moisturiser. Hired a contract chemist. Kept their day jobs. Set milestones. Hit them. Quit. And built Two Dudes into a men's skincare brand now stocked in 2,500 stores across Australia and New Zealand.Along the way they made moisturiser for ball sacks, hosted a fake funeral for their old packaging, got Tom to skydive into a Chemist Warehouse and ended up on national TV in Budgie Smugglers to get the attention of supermarket buyers.And it worked.We get into 👇:★ How a girlfriend's skincare routine became the bones of a global brand★ Why they kept their day jobs for six months and the milestones they set before quitting★ The 50 guy trial group where one dude rubbed face wash in without rinsing it off★ Why they market like a craft beer company and what the camel stunt actually achieved★ The fake funeral that made customers think the brand had folded★ Why raising too much money is one of the most dangerous things a founder can doFollow us on all platforms!Instagram ~ @fayltalesTiktok ~ @fayltales LinkedIn ~ @fayltales