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Rodrigo Munaretto, diretor de marketing e vendas do Subway episode artwork

Aug 17, 2026 31 min

Rodrigo Munaretto, diretor de marketing e vendas do Subway

from Mídia e Marketing – UOL Hosted by UOL

Com quase 1.500 lojas em 500 municípios de todo o país, o Subway pretende se aproximar ainda mais do consumidor brasileiro. Para isso, a rede de fast food tem apostado em produtos adaptados ao gosto local, comunicação regional e hiperpersonalização para ganhar relevância em um mercado cada vez mais disputado. No episódio 244 do programa Mídia e Marketing, Rodrigo Munaretto, diretor de marketing e vendas do Subway, explica como a marca vem trabalhando esse reposicionamento. Na conversa, Munaretto fala sobre a estratégia de comunicação em um momento de atenção tão fragmentada, o papel dos microinfluenciadores e dos franqueados e o avanço do uso de dados e inteligência artificial para personalizar a relação com o consumidor. AgregadoresRodrigo Munaretto, do Subway: 'Nossos 'artistas do sanduíche' têm papel fundamental dentro da rede'

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