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EPISODE · Jul 17, 2012 · 57 MIN

Roger Dooley – Selling to Ancient Brains

from It's Rainmaking Time!®

If leading neuroscientists claim that 95% of all thoughts, emotions, and learning occur subconsciously, then why does most marketing target the 5% of the mind that is rational and conscious? Roger Dooley introduces his latest book Brainfluence and presents new strategies for neuromarketing success.

Episode metadata supplied by the publisher feed · Published Jul 17, 2012

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Roger Dooley – Selling to Ancient Brains

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