Roger Federer Foundation's CEO, Maya Ziswiler, on their New Strategy and Achieving Philanthropic Impact

This episode explores the work of the Roger Federer Foundation through a conversation with Maya Ziswiler, Chief Executive Officer, focusing on early childhood education, prevention-focused philanthropy, and long-term systems change. Maya explains how the Foundation works to give children a better start in life through early and foundational learning, with the majority of its work concentrated in Southern Africa and a growing portfolio in Switzerland. In Southern Africa, the Foundation partners closely with governments and locally rooted organisations across six countries to strengthen school readiness and early learning systems. In Switzerland, it is developing an approach that uses movement to strengthen body and mind, with an emphasis on preventing mental health challenges later in life. A central theme of the discussion is the Foundation’s data-driven School Readiness Initiative, including tablet-based learning kiosks and the Child Steps assessment tool. These tools support teachers, simplify reporting, and generate actionable data for decision making at school, regional, and national levels. Key milestones include nationwide adoption of the assessment tool in Zimbabwe and the handover of programme implementation to government authorities in parts of South Africa. The conversation also covers the Foundation’s strategic transition, with a new strategy to be launched in early 2026. Maya reflects on the shift from a single flagship solution towards an early learning continuum, the importance of partnerships, and the role of catalytic funding in strengthening an underfunded sector. The episode also traces Maya’s leadership journey from the private sector to UNICEF, UBS Optimus Foundation, and now the Roger Federer Foundation, alongside the opportunities and challenges of leading a foundation associated with a global sporting icon. Fun fact: The conversation is conducted by Alberto Lidji, former CEO of the Novak Djokovic Foundation, who interviews the CEO of the Roger Federer Foundation, offering a distinctive and collegial backdrop. Visit our Knowledge Hub at Lidji.org for information on 350+ case studies and interviews with remarkable leaders in philanthropy, sustainability and social entrepreneurship.