Roger Lee from Brand Collective |  Checkout #507 episode artwork

EPISODE · Apr 3, 2025 · 6 MIN

Roger Lee from Brand Collective | Checkout #507

from Add To Cart: Australia’s eCommerce Show · host Nathan Bush

In this Checkout episode, we sit down with Roger Lee, Head of Digital Marketing at Brand Collective, to uncover the tools and tactics behind his success managing 17 brands, including Reebok and Hush Puppies. Roger shares his excitement about the ongoing rebrand of Shoes & Sox, reveals why Shopify is essential to his workflow, and talks about how the book Catch of the Decade has inspired his approach to risk-taking and growth. He also discusses how time management is one of his biggest challenges and how Impact.com is helping his team streamline their affiliate programs to save time and drive results.Check out our full-length interview with Roger Lee here:Main episode linksThis episode was brought to you by…  Impact.comAbout your guest:Roger Lee has spent two decades in digital marketing, helping retailers drive additional online sales through paid marketing channels. Roger currently heads up the performance marketing team at Brand Collective, managing the paid search, paid social, affiliate and programmatic advertising for 17 brands including Reebok, Superdry and Shoes & Sox. From Commission Junction in the UK and GrowthOps in Australia, Roger has a deep history in affiliate marketing and is a long time partner of Impact.com. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Episode metadata supplied by the publisher feed · Published Apr 3, 2025

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In this Checkout episode, we sit down with Roger Lee, Head of Digital Marketing at Brand Collective, to uncover the tools and tactics behind his success managing 17 brands, including Reebok and Hush Puppies. Roger shares his excitement about the ongoing rebrand of Shoes & Sox, reveals why Shopify is essential to his workflow, and talks about how the book Catch of the Decade has inspired his approach to risk-taking and growth. He also discusses how time management is one of his biggest cha...

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Roger Lee from Brand Collective | Checkout #507

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