Roger Sho Gehrmann, the VP of Partnerships at MassiveMusic

In this bonus episode, recorded live at the Cannes International Festival of Creativity, Claire met up with Roger Sho Gehrmann, the VP of Partnerships at MassiveMusic. One of the pioneers of audio branding, MassiveMusic shapes brands through music, sound, and voice, including names like TikTok, L’Oreal, Colgate and Philips. Roger has become known as 'the sonic branding guy’ and here he shares his trailblazing audio brand journey.Roger shares his career from a ‘jingle’ obsessed childhood in Australia, to art school and to forging his own creative path with skate videos leading to his first major career opportunity.He discusses the concept of sonic branding and the importance of sound in communicating brand values and emotionsHe also shares his advice to young creatives entering the design and branding industry