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EPISODE · Jan 19, 2019 · 13 MIN

Roger Whiteside

from Profile · host BBC Radio 4

There’s only one story this week. People up and down the country are bitterly divided. Yes, it’s the vegan sausage roll. The latest PR-friendly innovation from bakery-turned-fast food chain Greggs. But the success of this faux meat pastry product is just the latest chapter in what is one of the retail turnaround stories of the past decade. Down in the doldrums five years ago these days Greggs is on a – ahem – roll. And it’s largely down to one man, apparently: Roger Whiteside, our subject this week.Presenter: Mark Coles Producer: Smita Patel

What this episode covers

There’s only one story this week. People up and down the country are bitterly divided. Yes, it’s the vegan sausage roll. The latest PR-friendly innovation from bakery-turned-fast food chain Greggs. But the success of this faux meat pastry product is just the latest chapter in what is one of the retail turnaround stories of the past decade. Down in the doldrums five years ago these days Greggs is on a – ahem – roll. And it’s largely down to one man, apparently: Roger Whiteside, our subject this week.Presenter: Mark Coles Producer: Smita Patel

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Frequently Asked Questions

How long is this episode of Profile?

This episode is 13 minutes long.

When was this Profile episode published?

This episode was published on January 19, 2019.

What is this episode about?

There’s only one story this week. People up and down the country are bitterly divided. Yes, it’s the vegan sausage roll. The latest PR-friendly innovation from bakery-turned-fast food chain Greggs. But the success of this faux meat pastry product is...

Can I download this Profile episode?

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