EPISODE · Aug 4, 2020 · 38 MIN
Rohan Robertson And Darren Chat Content Versus Advertising
from Managing Marketing · host TrinityP3
Rohan Robertson is the Founder and Director of The Media Mix, a company that connects brands with audiences through content and entertainment. He shares his journey from working in media agencies through to the media sales side and on to content, plus the inspiration that led him to start his own brand content company. Rohan discusses the role of content and the difference between content and advertising and what, from his experience, makes great branded content. https://www.trinityp3.com/2020/08/content-versus-advertising/
What this episode covers
Rohan Robertson is the Founder and Director of The Media Mix, a company that connects brands with audiences through content and entertainment. He shares his journey from working in media agencies through to the media sales side and on to content, plus the inspiration that led him to start his own brand content company. Rohan discusses the role of content and the difference between content and advertising and what, from his experience, makes great branded content. https://www.trinityp3.com/2020/08/content-versus-advertising/
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Rohan Robertson And Darren Chat Content Versus Advertising
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