Rohde & Schwarz at IBC2024, SwissRadioDay, and Radio's Future with Generation Alpha

In this episode, Marguerite Clark welcomes listeners with an introduction and overview of the day's topics. We begin with a detailed look at Rohde and Schwarz's participation at IBC2024, including their focus on DAB+ efficiency, presentation sessions, satellite solutions, GSACSM, and booth details. Next, we explore the speaker lineup and event details for SwissRadioDay 2024. Following that, we discuss the discontinuation of FM broadcasting by SRG and their media promotion strategies. We then delve into radio usage by Generation Alpha, examining next-generation talent and future device usage. Finally, we cover podcasts, AI developments, and streaming data for the next generation before Marguerite Clark wraps up the episode with closing remarks and a sign-off.