Role Creation Vs Role Fulfillment

One common mistake gym owners make in the business is trying to create roles to fit in people rather than fulfilling roles.A case in point is something we hear a lot; a gym owner is approached by someone like a nutritionist or a dietician who wants to partner with the business. The gym owner now goes out of their way to create this role. This happens with other services as well.We all know that having nutrition built into your programs will help your client achieve better results, but at the same time, when you lean on a third party for this service, you are opening up a can of worms.If you want to add a new profit center/service to your business, Tim and Randy recommend that it should be in-house.But before you get to this point, you should consider dialing in your core offering before thinking about other profit centers.In fact, we have a 5-question filter that gym owners should use before they consider bringing in a new service to their business.  Tune in to hear more about it.Key Takeaways- Accelerator coaching program for gym owners (00:44)- Should you bring in a new service to your business? (03:11)- Role creation vs. role fulfillment (03:40)- Solidify your main thing first (06:02)- More is not better (07:35)- Third-party vs. inhouse services (08:24)- 5 Question filter before bringing in a new profit center (12:52)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Learn more about The Iron Circle - Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off- Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!