Role of Cognitive and Neuroscience-Based Training with Dr. Konstantin Sonkin (CEO of i-BrainTech)

On the recent Modern Soccer Coach Podcast, we spoke to Dr. Konstantin Sonkin about the role of neuro training in the world of elite player development. Dr. Sonkin is a DeepTech entrepreneur with a blend of business acumen and technical expertise in Neuroscience and AI. He is the Co-Founder and CEO of i-BrainTech, a SportsTech company that is leveraging the power of applied science and neuro training to radically enhance cognitive functioning, unlock human potential, and solve real-world issues. Some of the clubs they work with include: Benfica, Juventus, Philadelphia Union, Leganes. They also won the 2023 Innovation of the Year Award for their collaboration with Juventus. In this episode, Dr. Sonkin joins MSC to discuss their progress in cognitive training and how it is positioned in the marketplace for coaches. Find more information below: https://www.i-brain.tech/