Roles reversed - A marketer in the logistics world

from The Ultimate Supply Chain Podcast · host DHL Supply Chain

The tables turn on this episode: Lou, VP Global Marketing at DHL Supply Chain, usually the host, steps into the guest seat to talk B2B marketing in logistics: what it really means, how to understand complex customer needs, changing buying behaviors, and what it takes for logistics brands to actually stand out in a crowded, commoditized market.

Episode metadata supplied by the publisher feed · Published Jul 28, 2026

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Roles reversed - A marketer in the logistics world

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