Rolex Reimagined

All about fashion upcycling! I begin by defining the relatively novel concept of fashion upcycling, then provide some brief history of the Rolex watch company and some of their interesting patents. Finally, I conduct my legal analysis of the recent Rolex v. La Californienne case regarding reimagined  Rolex watches.  Episode Notes:  1. Rolex Utility Patent: Process for decorating a timepiece component and timepiece component obtained by such a process https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10649406&IDKey=FD265633746C%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-adv.htm%2526r%3D3%2526p%3D1%2526f%3DG%2526l%3D50%2526d%3DPTXT%2526S1%3Drolex.ASNM.%2526OS%3Dan%2Frolex%2526RS%3DAN%2Frolex 2. Rolex Design Patent: Watch dial https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=D0864780&IDKey=552A79C60E3A%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-adv.htm%2526r%3D11%2526p%3D1%2526f%3DG%2526l%3D50%2526d%3DPTXT%2526S1%3Drolex.ASNM.%2526OS%3Dan%2Frolex%2526RS%3DAN%2Frolex 3. Rolex Watch U.S.A., Inc. v. Reference Watch LLC d/b/a La Californienne; Courtney Ormond; and Leszek Garwacki, 2:19-cv-09796 (C.D.Cal)