Roman Khan's Frameworks Behind $200M/Year in E-commerce

Roman Khan runs $200M+/year in ecommerce across multiple brands.In 2018, he nearly went bankrupt. That moment changed everything. In this conversation, he shares:→ The supplier framework that protects your cash flow→ Why world-class operators run single digit opex→ His hiring philosophy (and why he avoids US talent)→ The micromanagement system he swears by→ How to budget when you can't predict supply chain→ Where he's putting his time and money in 2025No surface-level advice. We share the frameworks that scale.Timestamps:0:00 Intro0:30 Q4 Learnings and What Went Wrong6:51 Building for Exit vs Quick Cash11:55 Planning the Next 5 Years20:03 Origin Story31:01 From Rocket Internet to Peak 2138:00 Inventory Management Framework53:29 Day in the Life at $200M/Year1:04:17 The Micromanagement System1:10:04 Why You Should Avoid Hiring in America1:18:41 Company Culture and Retention1:26:00 Investment Strategy1:31:13 Where the Alpha is Going: SEO, Reddit, TikTok1:35:42 Rapid Fire QuestionsAbout Elevator Goods:Elevator Goods is the home for modern DTC. We build brands, back creators, and bring founders together through capital, free education, and community.Learn More: https://elevatorgoods.com/About the Moderator:Monish Sabnani is a Managing Partner at Elevator Goods. X: https://x.com/msabnani93LinkedIn: https://www.linkedin.com/in/monishsabnani/