Romancing the Brand by Tim Halloran

https://thebookvoice.com/podcasts/2/audible/98622 to listen full audiobooks. Title: Romancing the Brand Author: Tim Halloran Narrator: Julie McKay Format: mp3 Length: 7 hrs and 13 mins Release date: 07-27-20 Ratings: 5 out of 5 stars, 1 rating Genres: Customer Service Publisher's Summary: Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools - such as benefit laddering and word-of-mouth marketing - that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, Smartwater, the Atlanta Falcons, Domino's Pizza, Bounty, Turner Classic Movies, and many more.