Rome Gregorio: The Playbook for Running a Tech Driven Brokerage

Running a real estate brokerage today requires more than office space and traditional systems. In this episode, Andrew Becker sits down with Rome Gregorio to break down how a tech-driven brokerage model is reshaping agent performance, cost structure, and scalability.From eliminating brick-and-mortar overhead to building real-time collaboration through virtual environments, this conversation focuses on how modern brokerages can operate more efficiently while improving agent support and engagement.In this episode:• How removing office overhead changes brokerage profitability• The structure behind virtual offices and real-time agent support• Why “life circles” improve training and collaboration• How technology replaces outdated brokerage systemsAbout Our Guest:Rome Gregorio is the Co-Founder and CEO of Popby Realty™ and a seasoned Texas real estate broker with more than 25 years of experience in commercial real estate, land, and development transactions. A U.S. Navy veteran, entrepreneur, and business strategist, Rome has held executive leadership roles including Vice President of Mergers & Acquisitions for Keller Williams, bringing a deep understanding of brokerage growth, leadership, and agent development.Today, Rome is focused on building a modern, technology-driven brokerage model that blends real estate technology, community, and agent empowerment to help professionals grow in a changing market. He is also an instructor with Champions School of Real Estate and a national speaker on leadership, AI, and the future of real estate. Beyond brokerage, Rome is an international franchisor and founder of Camille’s Ice Cream, with developments across the U.S., Europe, and the Middle East.