Romesh Jeyaseelanayagam explains how sustainability for businesses = survival

My guest today is a member of one of my networking groups, and I’m pleased to be talking to Romesh Jeyaseelanayagam of The FD Consultant.The FD Consultant is a collective of part time finance director consultants. After qualifying as an accountant, Romesh spent several years working at FTSE 100 businesses. Since 2008 he has either been full time chief financial officer or finance director of several successful businesses. He is passionate about helping businesses grow, which is why he set up the group five years ago; to be able to share his skills and expertise. Romesh shares how many businesses don’t need or don’t have the budget for a full time finance director but do perhaps need  support. This is where The FD Consultant comes in. He talks about how when running a business most of us don’t have the skills to do everything, and instead of worrying about finance and administration, by using part time finance directors, they can focus on their skills and passions.He also explains how understanding and preparing for what is ahead in your business is so important, and how not managing cash flow is the main reason many businesses fail.Just having a passion for what you do isn’t enough – the business has to be viable, profitable and have positive cash flows. Romesh uses a wonderful bathroom scales analogy – you  keep thinking I’m fine, I’m in good shape, but then when you get on them, the numbers aren’t okay!  And the numbers don’t lie. So it’s all about being prepared, and looking at and learning to understand data, which is what he helps people to do – in a way that works for them, rather than using fancy accounting terms! We also talk about PR, and Romesh shares what he has done since starting the business.  Among the things he does, which he refers to as a learning curve – he has a podcast.To contact Romesh:LinkedIn: https://www.linkedin.com/in/romesh-jeyaseelanayagam/Website: https://www.thefdconsultant.com/You Tube podcast: https://www.youtube.com/watch?v=LjkFJ4VONDkIf you would like to contact me, you can visit my www.Scottmedia.uk or join my free Facebook group here https://www.facebook.com/groups/prtribe