Ron Baker on the Next Era of Bookkeeping and Accounting

The profession is evolving — fast. In this episode, Sharon is joined by Ron Baker to unpack why value pricing had its moment, why subscription pricing is the natural next step, and how bookkeepers and accountants can step into a future built on transformation, not tasks.In this episode we cover:How firms move from compliance into deeper, higher-value workHow subscription pricing removes scope tension and time pressureWhat the “transformation economy” means for professional firmsWhy AI amplifies judgement rather than replacing itKey insights:Pricing should reflect outcomes, not effort.Transformation creates trust, loyalty and pricing power.The future belongs to firms that guide change — not just report it.Mentioned in this episode:Subscription-based advisory modelsThe transformation economyThe shift from services to outcomesThe mindset change required to lead clients forward.---👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/programConnect with me on LinkedIn, Facebook.Have a question for the podcast? Email [email protected]