Ron Baker on The Subscription Economy

Value pricing legend Ron Baker joins me to talk about the next pricing model for service professionals. Ron’s Bio Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—a radio talk-show host on The Soul of Enterprise: Business in the Knowledge Economy, and the Chief Value Officer at Armanino LLP. Ron has authored seven best-selling books, including: The Firm of the Future; Pricing on Purpose; Measure What Matters to Customers; and Implementing Value Pricing. Ron has toured the world, spreading his value-pricing message to over 210,000 professionals. He has been named on Accounting Today’s 2001-2007, and 2011-2018 Top 100 Most Influential People in the profession; and inducted into the CPA Practice Advisor Hall of Fame in 2018. He is a faculty member of the Professional Pricing Society. He presently resides in Petaluma, California. To contact Ron Baker: E-mail: [email protected] Website/Blog: www.verasage.com and www.thesoulofenterprise.com Twitter @ronaldbaker Related Links Subscribed: Why the Subscription Model Will Be Your Company’s Future - and What to Do About It The Automatic Customer: Creating a Subscription Business in Any Industry The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future Hassle Free Home Services Tomorrow 3.0: Transaction Costs and the Sharing Economy ---- I'm running a one-day in-person workshop in December in Providence, Rhode Island, called "Kickstart Your Pipeline." If you're not getting as many leads as you want and you're looking for a systematic, dignified alternative to cold outreach, paid ads, and clowning around on social media, this workshop is for you. We'll start with a fancy dinner (on me) on the evening of December 9, and then the one-day workshop is on December 10 from 10:00 AM to 4:00 PM. For all the details and to reserve your seat, just click the link below: Reserve Your Seat In Providence Now » Hope to see you in Providence on Dec 9 and 10!