Ron Benegbi, CEO & Founder at Uplinq: Over $5 Million Raised to Transform SMB Lender’s Existing Credit Evaluation Process

In today's episode of Category Visionaries, we speak with Ron Benegbi, Founder & CEO at Uplinq,  a credit assessment and scoring platform for small business lenders that's raised over $5 Million in funding, about why small businesses the world over have been excluded from ethical credit servicing for so long, and why bringing them into the world of financial services is a great move for everyone in these uncertain economic times. By providing empirical, data based insights to support both creditors and their clients, Uplinq facilitates smart financial decision making and ultimately long term, sustainable success. We also speak about Ron’s extensive startup experience and why Uplinq is the business in which he has found the most passion, what it’s like building a business up from nothing, and why, in business, if it’s not a win-win solution, then you’re most likely looking at both parties losing out in the long run. Topics Discussed: Ron’s experience in the startup economy, and why, out of five businesses he’s started so far, Uplinq is the one he’s most passionate about The critical role of small business in the modern economy, and why supporting them building a better business environment for everyone The challenges of financial access for small businesses, and the bureaucratic burden which they struggle to overcome How Uplinq uses data to empower decision makers and drive smart investment in tomorrow’s successful enterprises Why Ron sees the status quo as the biggest challenge to overcome, and supports other business working to change it, even Uplinq’s competitors   Favorite book:  Good to Great: Why Some Companies Make the Leap and Others Don't