Ron Guerrier: Why Marketing and IT Should be BFF's

What this episode covers

Episode 16 - Ron has been a CIO numerous times including Express Scripts, the State of Illinois (Go Bears), Toyota Financial Services, HP and Farmers Insurance. Marketing has always been an analytical function. And the function has gotten more analytical and significantly more measurable since then. In this week's episode Mike and Ron discuss how the two functions can not only coexist, but thrive together. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Frequently Asked Questions

How long is this episode of CMO Confidential?

This episode is 33 minutes long.

When was this CMO Confidential episode published?

This episode was published on May 2, 2023.

What is this episode about?

Episode 16 - Ron has been a CIO numerous times including Express Scripts, the State of Illinois (Go Bears), Toyota Financial Services, HP and Farmers Insurance. Marketing has always been an analytical function. And the function has gotten more...

Can I download this CMO Confidential episode?

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