Ron Shapiro, The Power of Nice

In his 50-year career as a negotiations expert, sports agent, New York Times bestselling author, attorney, business leader and educator, Ron Shapiro has discovered that people from all walks of life can make deals that achieve their goals if they embrace a systematic approach that focuses on making the deal and keeping strong relationships. Many dealmakers who play hardball by assuming a winner-take-all attitude risk alienating the party opposite them at the negotiating table, thereby losing out on future opportunities. In this revised and updated edition of The Power of Nice, Shapiro shows us how to use his Systematic Approach and do Win-Win deals.Writers LIVE programs are supported in part by a generous grant from PNC Bank.Recorded On: Sunday, February 22, 2015