Ron Solsrud: The Tech Stack Behind a 20-Year Petland Operation

Ron Solsrud has been a Petland franchisee for 20 years and this year took home both the Distinguished Franchisee Award and the Better Business Bureau's Torch Award — the highest honor in the state. Brad Parker sits down with his longtime friend and colleague Ron to break down the three platforms running his operation. Cosmic Media's dynamic dashboard takes the complexity out of Google AdWords and helps Ron target the right customers week to week — he's currently running a live beta to get the same leads on a lower budget. FormPiper went from hour-long paper application marathons to a single form submitted to multiple lenders in minutes — and Ron says without it, they probably wouldn't be in business today. And Tenacity pivoted to virtual dog training during COVID, accidentally discovered that training the whole family at home produced better results than any facility, and now offloads customer support calls from Ron's team while adding bundled premium value to every puppy sale. Ron also shares which single platform he'd take to a brand new location — and why he felt guilty choosing it. Pull up a chair.