Ron Tite on creativity, comedy and why everyone is an artist, or at least should be

Ron Tite is a very funny guy - not to mention, a very creative one. Named one of the 'Top 10 Creative Canadians' by Marketing Magazine, he’s been an award-winning advertising writer and creative director for some of the world’s most respected brands, including Air France, Evian, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, and Volvo. Once a professional comedian, he now helps brands develop their content and storytelling strategy. Executive Producer & Host of the Canadian Comedy Award-winning show Monkey Toast, Ron is also a featured marketing expert on the new Mark Burnett-produced business reality show, Dream Funded. His latest book, ‘Everyone’s An Artist (Or At Least They Should Be)’ explores why the most successful executives and entrepreneurs have learned to think like artists. We caught up in Toronto to talk about the power of reinvention, counterintuitive thinking and how comedy teaches you to rebel and break the rules.