EPISODE · May 1, 2023 · 23 MIN
Ronak Shah @ Obvi
from The Omnichannel Marketer · host Kait Stephens
In this episode, we meet Ronak Shah, the founder, and CEO at Obvi. Obvi is a flavored collagen supplement brand doing ~$15M in annual revenue.We will hear how Ronak went from being an accountant to a marketing agency owner and CEO of a hot CPG brand. As well as how he is gearing up for a big launch in Walmart this summer. Other topics covered in this episodeCold outreach tactics for big retail How to pitch WalmartPackaging changes for big retailRebate programs to drive in-store sales and protect online salesCannibalization of sales from retail partnersKey TakeawaysDifferentiation is critical to find an entry point in a crowded categoryFacebook is now a discovery channelGoing into retail can help you bring down blended CACLicensing deals can bring much-needed credibility to startup brandsPlease let us know your thoughts about the episode!Where to find Ronak Shah:Linkedin: https://www.linkedin.com/in/ronak06/Twitter: https://twitter.com/obviceoWhere to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it SUBSCRIBE TO THE OMNICHANNEL MARKETERwww.theomnichannelmarketer.com
Embed this episode
What this episode covers
In this episode, we meet Ronak Shah, the founder, and CEO at Obvi. Obvi is a flavored collagen supplement brand doing ~$15M in annual revenue. We will hear how Ronak went from being an accountant to a marketing agency owner and CEO of a hot CPG brand. As well as how he is gearing up for a big launch in Walmart this summer. Other topics covered in this episode Cold outreach tactics for big retail How to pitch WalmartPackaging changes for big retailRebate programs to drive in...
Ready to play
Ronak Shah @ Obvi
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.