Rooted in Texas: Aaron Owens’ Trail to Tejas Tonic

We crack open the official beverage of the Soil Sisters podcast with Aaron Owens, a longtime goat and cattle rancher, innovator in the Texas hemp industry and the creator of Tejas Tonic. We discuss Aaron’s West Texas roots and the challenges and opportunities in the Texas hemp market. Aaron details his journey from cowboying and ranching in West Texas to farming and building a hemp-derived beverage business. The conversation covers the importance of genetics in agriculture, a little Cannabis Consumer 101 education, the complexities of the hemp and cannabis markets, and the legislative landscape affecting hemp farmers and businesses in Texas. Aaron underscores the necessity of banning synthetic cannabinoids while promoting plant-derived THC for the sustainability of local farmers and the hemp industry in Texas.Buy Tejas Tonic and support a TX farm that's vertically integrated into TX-made products. Enjoy 15% off Tejas Tonic w/ code: SISTERSFind and Connect with the new @drinktejastonic on Instagram.TIME STAMPS:00:00 Welcome to Soil Sisters Podcast00:34 Meet Aaron Owens, founder of Tejas Tonic and Tejas Hemp03:01 West Texas Beginnings05:17 Ranching and Cowboying Adventures11:00 The Business of Livestock19:57 Transition to Tejas Tonic26:29 Challenges in the Hemp Industry37:27 Innovations in CBD Beverages40:48 Understanding Cannabis Nuances41:14 Cannabinoids and Terpenes Explained43:45 Consumption Methods: Smoking vs. Edibles vs. Drinks46:25 Legal Aspects of Hemp and THC Products in Texas53:45 Hemp as a Sustainable Agricultural Resource55:42 Challenges and Opportunities in Hemp Farming59:14 The Future of Hemp Legislation in Texas - Get Involved!01:11:38 Marketing and Distribution of Hemp Products01:16:42 Where to get Tejas Tonic, Gummies, and Swag 💚 MEET & SUPPORT OUR SPONSORS 💚✨ Tejas Tonic - The official beverage of the TX Soil Sisters ✨Serving up creative spirits for creative spirits. The hemp for this blissful bevvy is organically farmed in the Texas Hill Country. Enjoy 15% off Tejas Tonic w/ code: SISTERS. | Socialize with @drinktejastonic on IG.⚡️ B&P Electric - The Soil Sisters Podcast is powered by B&P Electric ⚡️Whether you’re building, remodeling, installing low-voltage landscape lighting, or in need of an inspection. B&P is your central Texas electrical contractor. | Socialize with @b_pelectric on IG🔥 FireHawk Bioherbicide - FireHawk is a fast acting, non-selective contact herbicide that controls many common broadleaf and grassy weeds.From gardens and homesteads to vineyards and regenerative farms, FireHawk can be used for careful spot treatments around crops, landscapes, and non crop areas. And now FireHawk is available in super concentrate giving growers flexible high performance weed control that mixes easily with water. Learn more at firehawkbioherbicide.com and use code: soilsisters15 to save 15% on your purchase.---------------------------------Engage with TX Soil Sisters on IG: @soilsisterspodcast and on X: @TXSoilSistersSubmit Guest or Show Ideas and Sponsorship Inquiries: txsoilsisters.co Ways to Support The Soil Sisters PodcastIf you enjoyed this conversation, please subscribe, leave a review, and share the episode with a friend interested in regenerative agriculture, ranching, local food systems, or starting their own farm journey.Your support helps us continue bringing real stories and practical lessons from the people regenerating land and communities across the country. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.