Rooting for you: the male grooming brand winning over big retailers, with Aaron Wallace and Lina Barker

Want to be the first to hear when Season 2 lands? Sign up for the Made For Us newsletter for the latest updates and exclusive content.This week's episode:In the heart of South London, a bustling barbershop served as the birthplace for Aaron Wallace, the pioneering grooming brand dedicated to black men. Co-founders Aaron Wallace and Lina Barker share how everyday barbershop conversations about hair woes and aspirations inspired the creation of their acclaimed brand, now gracing the shelves of major retailers like Sainsbury's and Superdrug in the UK and Saks Fifth Avenue in the US. In the conversation, we discuss: How barbershop dialogues helped the founders uncover a real need in the men’s grooming space The journey of turning a gap in the market into an opportunity for inclusive innovation Aaron Wallace’s global aspirations and how the brand broke into the US marketIf you enjoyed this episode, please pass it on to someone who'd appreciate it, and kindly leave us a 5-star review on Apple Podcasts or Spotify to help others find us.---About Aaron Wallace and Lina Barker:Aaron Wallace is a South London entrepreneur who opened his barbershop, Shear and Shine, in 2014. Following the success of the shop, he went on to launch his eponymous grooming brand, earning accolades from Forbes, AskMen and more as an industry innovator. Entrepreneur Lina Barker transitioned from organising events at the Houses of Parliament to co-founding the Aaron Wallace male grooming brand. Passionate about marketing and brand building, her work with Aaron Wallace has earned recognition from Forbes and Business Insider.Learn more about the brand Aaron Wallace: www.byaaronwallace.comFollow the brand Aaron Wallace on Instagram: @byaaronwallace.comFollow Aaron Wallace on Instagram: @aaronmwallaceFollow Lina Barker on Instagram: @linasbarker---Connect with  Made for UsShow notes and transcripts: https://made-for-us.captivate.fmNewsletter: https://madeforuspodcast.beehiiv.com/subscribe  LinkedIn: https://www.linkedin.com/company/madeforuspodcast Instagram: https://www.instagram.com/madeforuspodcast/