Roots & Resilience: Gassim Conteh on Building Beauty with Purpose

Hosted by Doreen Deigh, this show dives into the minds of creators, thinkers, and leaders across the globe who are redefining how we live, heal, and grow.In this episode, we’re thrilled to feature a rising young entrepreneur whose story embodies resilience, creativity, and purpose.Gassim Conteh, an engineering student and founder of The Hair Loft–SL, a natural haircare brand transforming the self-care experience for young women in Sierra Leone.Through her participation in Hope Perks Africa, Gassim’s business has grown into a symbol of beauty rooted in authenticity, faith, and resilience. She opens up about balancing her studies with entrepreneurship, the creative discipline behind her handmade products, and how platforms like Hope Perks are empowering small businesses to thrive in the wellness economy.