Roots and Vine, Ms. Jones Plants the Soulution to Food Deserts... Just like Her Ancestors Before Her — Episode 8

Send us Fan MailRoots & Vines: Growing Beauty, Business & BelongingSome businesses sell products.Others cultivate experiences.For entrepreneur Ena Jones, founder of Roots & Vines, every bouquet tells a story, every customer interaction is an opportunity to serve, and every business is ultimately about nurturing people.In this heartfelt archival Global I AM Conversations, Ms. Jones shares the remarkable journey of building a purpose-driven business rooted in beauty, wellness, hospitality, and authentic human connection. Drawing upon more than two decades of entrepreneurial experience spanning food service, retail, client care, health and wellness, and nonprofit leadership, she demonstrates that success is not simply measured by revenue, but by the relationships we cultivate along the way.A natural leader with an unwavering commitment to excellence, Jones reflects on the challenges of entrepreneurship, the discipline required to build lasting organizations, and the emotional intelligence necessary to lead both teams and customers with compassion and integrity.As founder of Roots & Vines, she has transformed floral design into something far greater than decoration. Flowers become symbols of celebration, healing, remembrance, reconciliation, and hope—reminding us that beauty itself has the power to strengthen communities and enrich everyday life.Host Patrick A. Howell explores how entrepreneurship is often an act of faith, requiring resilience, creativity, and the courage to build something meaningful from the ground up. Together they discuss leadership, customer care, innovation, technology, and why the businesses that endure are those that never lose sight of the people they serve."The most meaningful businesses don't simply create transactions—they cultivate relationships, trust, and moments people remember."Whether managing complex logistics, leading teams, or designing unforgettable experiences, Ena Jones reminds us that true success begins with service and flourishes through authenticity.The Culture. Our Capital.This Week on Global I AM Conversations Building a purpose-driven business through beauty and service  The entrepreneurial journey behind Roots & Vines  Why emotional intelligence is one of today's greatest leadership skills  Creating memorable customer experiences that become lasting relationships  Lessons from more than twenty years in business, wellness, nonprofit leadership, and hospitality  Leadership, resilience, and growing a company rooted in community  How beauty, creativity, and entrepreneurship can become acts of healing The Culture. Our Capital.Global I AM Conversations is an ongoing and archived podcasts of the world's builders, artists, entrepreneurs, thinkers, innovators, public servants, and cultural architects whose lives remind us that people—not capital—remain our greatest investment.   Hosted by Patrick A. Howell, Founder & CEO of Global Market Intelligence & Media (GMIQ).  Co-hosts include Max Rodriguez of the Harlem Book Fair, Bill Huston of Crowd Max and Tara Frater, a wealth advisor and attorney in Barbados. Discover more conversations, articles, podcasts and global stories at GMIQ."The future belongs to those who invest in humanity."Global I AM Conversations The Culture. Our Capital. © Global Market Intelligence & Media (GMIQ). All Rights Reserved.