Rory Mackenzie: Learnings from Building and Scaling a LinkedIn SaaS, Partnerships, and Relentless Execution

In this episode of the Passion Millionaire Podcast, host Robert Roth sits down with Rory Mackenzie, founder of Sales Crusader, a fast-growing LinkedIn-focused tech startup. Rory shares how a personal need for better LinkedIn relationship building led him to co-create a SaaS solution that combines human-style outreach, AI-driven replies, and safe automation designed for real business growth.Rory breaks down how Sales Crusader helps founders, agencies, and go-to-market teams scale conversations without sounding spammy or risking their LinkedIn accounts. He explains the power of training AI on your own voice, offer, and goals, and why LinkedIn remains one of the most effective platforms for building high-value business relationships at scale.You’ll also hear Rory’s startup journey, from early uncertainty and slow traction to finding the right ICP, forming the right partnerships, and growing from zero to six figures in under two years. This episode is packed with practical insights on SaaS growth, vertical integration, AI in sales, and what it really takes to build momentum as a founder.Contact Rory: https://app.salescrusader.com/ [email protected] https://www.linkedin.com/in/rorymack/ Podcast Website: https://rockandrollyourdreams.com/podcast/