Rory Sutherland – Are We Now Too Impatient to Be Intelligent?

Rory explains how we weight information that appears quickly over knowledge that really matters. To many of us, time is nothing more than a series of moments. But look at it through the eyes of a behavioural scientist and you'll see it holds untold influence. Time is me and you. Time is your customers and citizens. Time is what makes businesses thrive and brands iconic.