Rory Sutherland: Billion Dollar Marketing Secrets Revealed

The CRAZIEST Rory Sutherland Conversation EVER + 20 New Marketing Rules You’ve Never Heard.  Buckle up, strap up for an ADHD Orgy with the G.O.A.T.   🙏WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉 ON THE MENU:David Oglivy’s American Express Double Your Money Back Guarantee Rule = Get rid of arseholes + show Skin in the gameWhy are Jack Daniels Tube Posters SO LONG? Brand Depth vs Brand Awareness: Turn a 3 second poster into a 60 second posterHow to Apply Daniel Khaneman’s System 1 vs System 2 in Food & Drink MarketingWhy Long Copy is so UNDERRATED = target the “definitely converted” + keeps brand statusRUSH Hairdresser Bog Rule: Why Restaurants should over invest in toilets to INCREASE perceived VALUE… “too many toilets are third world backstage vs Oscars onstage”Black Bear Burger + Behavioural Economics Fast Feedback: Street food is Comedy, Restaurants are MoviesHow Oisin Rogers + The Devonshire Use Behavioural Economics “Peak End Rule”Why do we have Micro Wave meals but not Air Fryer meals?The Brand Halo Effect of Michelin Star Restaurants: Flagship vs. diffusion of brands…”not every part of your business needs to make money”Why Jesus was The First Behavioural Economist: Parable of the Lost Sheep = Loss Aversion, Boy Who Cried Wolf = Regret minimisationRob Henderson Status Rule: “Rich peoples food looks better then it tastes, poor people food tastes better then it looks“Pizza Hut Takeaway Heuristic: How Hot > How TastyMcDonald’s Food is COMPLETELY PREDICTABLE = Recirculating FAME = Playing Capitalism in easy modeHow Rory Would Create a Polish Nando’s + Raymon Loewy’s MAYA Principe: Most Advanced. Yet Acceptable.Elvis + Polio Vaccine Rule: “the selling of ideas is more important the idea, itself”Psycho Physics: Why we like food with uneven texture?Chipotle + Sunk Cost Fallacy: how you end up spending £14 f*cking quid at ChipotleRory Sutherland’s Anthropological Analysis of Ibiza + why he doesn’t get take drugsAmazon Steel It Rule: Steal strategies off businesses ages doHow We Marketed Small Pox: King Vaccinated His Children = Status, Mimetic Social CopyingNew Shoes Pain + Regret minimisation. You never forget your extravagances