Rory Sutherland, Elfried Samba and Jess Butcher MBE on the age of distraction

from The Bottleneck Podcast · host Bottleneck Podcast

This episode of The Bottleneck Podcast explores how our digital world has turned attention into the ultimate commodity. Jess Butcher MBE, founder of Scroll Aware, joins Rory Sutherland and Elfried Samba to discuss the hidden costs of constant connection and what it’s doing to our ability to think and focus. Together they trace her journey from early tech pioneer to advocate for balance, reflecting on how business models built on distraction have reshaped society, and why making analogue cool again might be the next great act of rebellion.Follow Rory:Instagram: @rorysutherland_clipsTiktok: @RorysutherlandclipsX: @rorysutherlandLinkedin: in/rorysutherland/Follow Elfried:Instagram: elfriedsambaLinkedin: in/elfriedsamba/https://www.butterflyeffect.xyz/Follow Jess:Instagram: @jessbutchermbe @moresoulsociety Linkedin: in/jessbutcher/https://www.scrollaware.com A @Sassy+ original podcast series

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This episode is 1 hour and 44 minutes long.

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This episode was published on November 3, 2025.

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