RORY SUTHERLAND - MAD MEN
from London Real Hosted by Brian Rose
Rory Sutherland of Ogilvy explains to Brian Rose why perception drives value, how fast instinctive thinking shapes buying decisions, and why silly ideas lead to good ones. 💰 Source hot AI deals in our Investment Club 🏦 Invest in luxury Dubai property 🍿 Watch the full interview with chapters and transcripts for free Chapters 6:30 Brian introduces Rory Sutherland 7:08 Advertising changes perception 11:59 The Royal Mail and 97 per cent 15:12 Psychology, System One and System Two 23:25 Airport security and menu stress 28:40 Five Guys fries and the unnecessary extra 32:06 Trains and the problem with engineers 36:44 Sharpies and the Sony Walkman 41:34 Uber, Amazon and treating staff well 47:40 Life inside an ad agency 50:32 Mount Silly and tax ideas 54:49 Mad Men versus the real agencies 59:14 Advice to start-ups and the role of luck 1:02:25 Curated content and Chromecast 1:08:01 Success and choosing your own good life 1:13:41 Who is successful, and doing two things well 1:17:34 Satisficing and the Stoics 1:20:46 Advice to his 20-year-old self 1:24:19 Mentors and best advice 1:29:10 Collect multiple maps
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